{"product_id":"ammuri-extreme-whitening-brightening-serum-nourishing-and-hydrating-serum","title":"Ammuri Extreme Whitening Brightening Serum - Nourishing and Hydrating Serum","description":"\u003cp\u003e⭐ Trusted by Thousands |  Free UK Delivery |  30-Day Returns | ✔ Suitable for All Skin Types\u003c\/p\u003e\u003cp\u003eDelivery in 7 working days\u003c\/p\u003e\u003cp\u003e✅ \u003cstrong\u003eHigh-potency formula targeting severe hyperpigmentation and dark spots\u003c\/strong\u003e\u003cbr\u003e✅ \u003cstrong\u003eHelps visibly even skin tone and reduce the appearance of melasma\u003c\/strong\u003e\u003cbr\u003e✅ \u003cstrong\u003eReduces the appearance of sun damage and post-inflammatory pigmentation\u003c\/strong\u003e\u003cbr\u003e✅ \u003cstrong\u003eBrightens and restores radiance to dull, discoloured skin\u003c\/strong\u003e\u003cbr\u003e✅ \u003cstrong\u003eVisible results with consistent use over 4–8 weeks\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eWhat It Is\u003c\/h2\u003e\u003cp\u003eAmmuri’s most concentrated brightening serum, formulated for those dealing with severe hyperpigmentation, deep dark spots, or persistent uneven skin tone that hasn’t responded to standard brightening products. A high-potency formula designed for maximum visible brightening impact.\u003c\/p\u003e\u003ch2\u003eWhat It Does\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eTargets the visible appearance of severe hyperpigmentation and deep-set dark spots\u003c\/li\u003e\n\u003cli\u003eHelps visibly even skin tone for a more uniform, balanced complexion\u003c\/li\u003e\n\u003cli\u003eReduces the visible appearance of melasma, sun damage, and post-inflammatory pigmentation\u003c\/li\u003e\n\u003cli\u003eBrightens and restores radiance to dull, discoloured skin\u003c\/li\u003e\n\u003cli\u003eDelivers visible results with consistent use over 4–8 weeks\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho It’s For\u003c\/h2\u003e\u003cp\u003eDesigned for those with severe or stubborn pigmentation, melasma, or dark spots that have not responded to milder brightening products. Suitable for those asking: \u003cem\u003e“What is the strongest serum for hyperpigmentation?”\u003c\/em\u003e or \u003cem\u003e“How do I reduce the appearance of severe dark spots on my face?”\u003c\/em\u003e\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eEvening:\u003c\/strong\u003e Apply 2–3 drops to clean skin, focusing on areas of pigmentation. Allow to absorb fully, then follow with moisturiser.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Always apply SPF 30+ the following morning — sun exposure can worsen the appearance of pigmentation and counteract brightening results. Perform a patch test before first use.\u003c\/p\u003e\u003ch2\u003eBuild Your Routine\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eMorning:\u003c\/strong\u003e \u003ca href=\"\/products\/niacinamide-serum-for-pigmentation-glow\"\u003eNiacinamide Serum\u003c\/a\u003e → \u003ca href=\"\/products\/ammuri-vitamin-c-day-cream-spf50-brightening-moisturizer\"\u003eVitamin C SPF50 Day Cream\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEvening:\u003c\/strong\u003e Advanced Brightening Serum → \u003ca href=\"\/products\/ammuri-skincare-lightening-cream-vitamin-c-glutathione\"\u003eLightening Cream\u003c\/a\u003e as a finishing moisturiser\u003c\/p\u003e\u003cp\u003eExplore the full \u003ca href=\"\/collections\/skin-brightening\"\u003eBrightening Skincare Collection\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eHow long before I see results?\u003c\/strong\u003e\u003cbr\u003eMost users begin to notice a visible improvement in skin brightness and a reduction in the appearance of dark spots within 4–6 weeks of consistent evening use. More significant improvement in stubborn pigmentation typically takes 8–12 weeks.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use this with other products?\u003c\/strong\u003e\u003cbr\u003eYes. For a comprehensive pigmentation routine, pair with the \u003ca href=\"\/products\/niacinamide-serum-for-pigmentation-glow\"\u003eNiacinamide Serum\u003c\/a\u003e in the morning and the \u003ca href=\"\/products\/ammuri-vitamin-c-day-cream-spf50-brightening-moisturizer\"\u003eVitamin C SPF50 Day Cream\u003c\/a\u003e for daytime protection. Avoid using alongside other high-potency actives (such as retinol or AHAs) on the same evening until your skin has adjusted.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it suitable for sensitive skin?\u003c\/strong\u003e\u003cbr\u003eThis is a high-potency formula. If you have sensitive skin, perform a patch test on the inner arm before applying to the face. Start with every other evening and increase frequency gradually as your skin adjusts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need SPF when using this?\u003c\/strong\u003e\u003cbr\u003eYes — SPF is essential. UV exposure stimulates melanin production, which can worsen the appearance of dark spots and counteract brightening results. Use SPF 30+ every morning without exception.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use this on my body as well as my face?\u003c\/strong\u003e\u003cbr\u003eYes — this serum can be applied to areas of pigmentation on the body as well as the face. Apply sparingly to the affected area and follow with SPF during the day.\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":56016742089088,"sku":"R2-Z2GF-HGG8","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/3964\/3329\/files\/ammuri-extreme-whitening-serum-application-on-face.jpg?v=1781217139","url":"https:\/\/www.britishdsire.com\/products\/ammuri-extreme-whitening-brightening-serum-nourishing-and-hydrating-serum","provider":"British D'sire","version":"1.0","type":"link"}