{"id":10351985426625,"title":"Bleach London White Toner Kit - Semi-Permanent","handle":"bleach-london-white-toner-kit-semi-permanent","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cdiv class=\"bp-p__info-sections\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bp-p__info-section-item\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bp-p__info-section-header text-copy text--w-bold\" data-mce-fragment=\"1\"\u003eWhat it does\u003c\/div\u003e\n\u003cdiv class=\"bp-richtext-container text-zd-copy\" data-mce-fragment=\"1\"\u003e\u003cp data-mce-fragment=\"1\"\u003eBanishes yellow, brassy tones from bleached blonde hair while depositing colour for an even white, platinum base. For those who can't get light enough!\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bp-p__info-section-item\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bp-p__info-section-header text-copy text--w-bold\" data-mce-fragment=\"1\"\u003eWho it's for\u003c\/div\u003e\n\u003cdiv class=\"bp-richtext-container text-zd-copy\" data-mce-fragment=\"1\"\u003e\u003cp data-mce-fragment=\"1\"\u003eBleached, very light blonde hair.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bp-p__info-section-item\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bp-p__info-section-header text-copy text--w-bold\" data-mce-fragment=\"1\"\u003eWhat's included\u003c\/div\u003e\n\u003cdiv class=\"bp-richtext-container text-zd-copy\" data-mce-fragment=\"1\"\u003e\u003cp data-mce-fragment=\"1\"\u003ePlastic gloves, colourant, developing lotion (7vol\/2.1%) and Reincarnation Mask.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bp-p__info-section-item\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bp-p__info-section-header text-copy text--w-bold\" data-mce-fragment=\"1\"\u003eHow much one kit covers\u003c\/div\u003e\n\u003cdiv class=\"bp-richtext-container text-zd-copy\" data-mce-fragment=\"1\"\u003e\u003cp data-mce-fragment=\"1\"\u003eOne kit is suitable for very short, cropped hair and roots up to 2.5cm long. For long roots or long hair you’ll need two kits. Add a third kit for long thick hair.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv class=\"bp-p__claims flex--row-start-center\" data-mce-fragment=\"1\"\u003e\u003cdiv class=\"bp-p__claim\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bp-p__claim-image\" data-mce-fragment=\"1\"\u003e\u003cpicture data-mce-fragment=\"1\"\u003e\u003csource media=\"(max-width: 560px)\" srcset=\"https:\/\/assets.bleachlondon.com\/image\/upload\/\/e_trim\/h_40,c_fill,q_80,f_auto\/v1607363364\/master_platform\/other\/Product%20Property%20logos%20-%20HIGH%20RES%20\/PETA-Logo.eps 1x,https:\/\/assets.bleachlondon.com\/image\/upload\/\/e_trim\/h_80,c_fill,q_60,f_auto\/v1607363364\/master_platform\/other\/Product%20Property%20logos%20-%20HIGH%20RES%20\/PETA-Logo.eps 2x\" data-mce-fragment=\"1\"\u003e\u003cimg srcset=\"https:\/\/assets.bleachlondon.com\/image\/upload\/\/e_trim\/h_50,c_fill,q_80,f_auto\/v1607363364\/master_platform\/other\/Product%20Property%20logos%20-%20HIGH%20RES%20\/PETA-Logo.eps 1x,https:\/\/assets.bleachlondon.com\/image\/upload\/\/e_trim\/h_100,c_fill,q_60,f_auto\/v1607363364\/master_platform\/other\/Product%20Property%20logos%20-%20HIGH%20RES%20\/PETA-Logo.eps 2x\" alt=\"Vegan\" loading=\"auto\" class=\"bleach-image--loaded bleach-image--autowidth\" data-mce-fragment=\"1\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"bp-p__claim-image\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"bp-p__claim-image\" data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"bp-acc-default__header flex--row-center-center\"\u003e\n\u003cdiv class=\"bp-acc-default__header-text text-heading-4 text--uppercase text--w-medium\"\u003eHOW TO USE\u003c\/div\u003e\n\u003cbutton class=\"bp-acc-default__control flex--col-center-center\"\u003e\u003csvg class=\"bp-acc-default__chevron--up bp-acc-default__chevron\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\"\u003e\u003cpath fill=\"#000\" d=\"M19.293 7.293l1.414 1.414L12 17.414 3.293 8.707l1.414-1.414L12 14.586l7.293-7.293z\" clip-rule=\"evenodd\" fill-rule=\"evenodd\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bp-acc-default__content-wrapper bp-acc-default__content-wrapper--animated\"\u003e\u003cdiv class=\"bp-acc-default__content-frame\"\u003e\u003cdiv class=\"bp-acc-default__content\"\u003e\u003cdiv class=\"bp-richtext-container text-zd-copy\"\u003e\n\u003cp\u003eToner is \u003cstrong\u003eStage 2\u003c\/strong\u003e in the dyeing process. Apply to bleached hair to create an even base.\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003ch6\u003eWhat you'll need:\u003c\/h6\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eToner kit.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003ca href=\"https:\/\/bleachlondon.com\/products\/eco-conut-bowl\" target=\"_blank\"\u003eEco-conut Bowl and tint brush.\u003c\/a\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eCrocodile Clips.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eAn old t-shirt.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003ch6\u003eHow to prepare:\u003c\/h6\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eRead the instructions provided with the product.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eAlways do a Strand and Sensitivity Test.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003ch6\u003eHow-to guides\u003c\/h6\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003cp\u003eFollow the bleach, tone and colour guides.\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cstrong\u003eNext steps:\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ch6\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h6\u003e\n\u003cp\u003e\u003cstrong\u003eStep 3. \u003c\/strong\u003eFollow toner with your colour of choice.\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003cp\u003e\u003cstrong\u003eHow to recycle your packaging:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch6\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h6\u003e\n\u003cp\u003eCardboard box – widely accepted by council recycling services.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDeveloping lotion bottle – rinse bottle clean. Bottle and lid widely accepted by council recycling services.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColourant tube – not widely accepted by council recycling services. Accepted through selected Terracycle programs (UK wide).\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eReincarnation Mask sachet – not currently recycled.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePlastic gloves - not currently recycled\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","published_at":"2025-06-20T08:45:38+01:00","created_at":"2024-04-30T08:27:05+01:00","vendor":"Beauty Goddess","type":"Hair Coloring Accessories","tags":["bleach london","Hair Care \u0026 Styling","hair color","hair coloring","hair coloring accessories","hair dye","hair toner","shipment-delay-beauty-goddess","Toner"],"price":1000,"price_min":1000,"price_max":1000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":48152265326785,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Bleach London White Toner Kit - Semi-Permanent","public_title":null,"options":["Default Title"],"price":1000,"weight":0,"compare_at_price":null,"inventory_management":"shopify","barcode":"5060522721536","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.britishdsire.com\/cdn\/shop\/files\/BleachTomer-White.jpg?v=1753727927","\/\/www.britishdsire.com\/cdn\/shop\/files\/BleachTonewr.jpg?v=1753727928","\/\/www.britishdsire.com\/cdn\/shop\/files\/BleachWhiteToner.jpg?v=1753727928","\/\/www.britishdsire.com\/cdn\/shop\/files\/WhiteToner.jpg?v=1753727928"],"featured_image":"\/\/www.britishdsire.com\/cdn\/shop\/files\/BleachTomer-White.jpg?v=1753727927","options":["Title"],"media":[{"alt":null,"id":65684562542976,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.britishdsire.com\/cdn\/shop\/files\/BleachTomer-White.jpg?v=1753727927"},"aspect_ratio":1.0,"height":1000,"media_type":"image","src":"\/\/www.britishdsire.com\/cdn\/shop\/files\/BleachTomer-White.jpg?v=1753727927","width":1000},{"alt":null,"id":65684562575744,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.britishdsire.com\/cdn\/shop\/files\/BleachTonewr.jpg?v=1753727928"},"aspect_ratio":1.0,"height":1000,"media_type":"image","src":"\/\/www.britishdsire.com\/cdn\/shop\/files\/BleachTonewr.jpg?v=1753727928","width":1000},{"alt":null,"id":65684562608512,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.britishdsire.com\/cdn\/shop\/files\/BleachWhiteToner.jpg?v=1753727928"},"aspect_ratio":1.0,"height":1000,"media_type":"image","src":"\/\/www.britishdsire.com\/cdn\/shop\/files\/BleachWhiteToner.jpg?v=1753727928","width":1000},{"alt":null,"id":65684562641280,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.britishdsire.com\/cdn\/shop\/files\/WhiteToner.jpg?v=1753727928"},"aspect_ratio":1.0,"height":1000,"media_type":"image","src":"\/\/www.britishdsire.com\/cdn\/shop\/files\/WhiteToner.jpg?v=1753727928","width":1000}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\u003cdiv class=\"bp-p__info-sections\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bp-p__info-section-item\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bp-p__info-section-header text-copy text--w-bold\" data-mce-fragment=\"1\"\u003eWhat it does\u003c\/div\u003e\n\u003cdiv class=\"bp-richtext-container text-zd-copy\" data-mce-fragment=\"1\"\u003e\u003cp data-mce-fragment=\"1\"\u003eBanishes yellow, brassy tones from bleached blonde hair while depositing colour for an even white, platinum base. For those who can't get light enough!\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bp-p__info-section-item\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bp-p__info-section-header text-copy text--w-bold\" data-mce-fragment=\"1\"\u003eWho it's for\u003c\/div\u003e\n\u003cdiv class=\"bp-richtext-container text-zd-copy\" data-mce-fragment=\"1\"\u003e\u003cp data-mce-fragment=\"1\"\u003eBleached, very light blonde hair.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bp-p__info-section-item\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bp-p__info-section-header text-copy text--w-bold\" data-mce-fragment=\"1\"\u003eWhat's included\u003c\/div\u003e\n\u003cdiv class=\"bp-richtext-container text-zd-copy\" data-mce-fragment=\"1\"\u003e\u003cp data-mce-fragment=\"1\"\u003ePlastic gloves, colourant, developing lotion (7vol\/2.1%) and Reincarnation Mask.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bp-p__info-section-item\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bp-p__info-section-header text-copy text--w-bold\" data-mce-fragment=\"1\"\u003eHow much one kit covers\u003c\/div\u003e\n\u003cdiv class=\"bp-richtext-container text-zd-copy\" data-mce-fragment=\"1\"\u003e\u003cp data-mce-fragment=\"1\"\u003eOne kit is suitable for very short, cropped hair and roots up to 2.5cm long. For long roots or long hair you’ll need two kits. Add a third kit for long thick hair.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv class=\"bp-p__claims flex--row-start-center\" data-mce-fragment=\"1\"\u003e\u003cdiv class=\"bp-p__claim\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"bp-p__claim-image\" data-mce-fragment=\"1\"\u003e\u003cpicture data-mce-fragment=\"1\"\u003e\u003csource media=\"(max-width: 560px)\" srcset=\"https:\/\/assets.bleachlondon.com\/image\/upload\/\/e_trim\/h_40,c_fill,q_80,f_auto\/v1607363364\/master_platform\/other\/Product%20Property%20logos%20-%20HIGH%20RES%20\/PETA-Logo.eps 1x,https:\/\/assets.bleachlondon.com\/image\/upload\/\/e_trim\/h_80,c_fill,q_60,f_auto\/v1607363364\/master_platform\/other\/Product%20Property%20logos%20-%20HIGH%20RES%20\/PETA-Logo.eps 2x\" data-mce-fragment=\"1\"\u003e\u003cimg srcset=\"https:\/\/assets.bleachlondon.com\/image\/upload\/\/e_trim\/h_50,c_fill,q_80,f_auto\/v1607363364\/master_platform\/other\/Product%20Property%20logos%20-%20HIGH%20RES%20\/PETA-Logo.eps 1x,https:\/\/assets.bleachlondon.com\/image\/upload\/\/e_trim\/h_100,c_fill,q_60,f_auto\/v1607363364\/master_platform\/other\/Product%20Property%20logos%20-%20HIGH%20RES%20\/PETA-Logo.eps 2x\" alt=\"Vegan\" loading=\"auto\" class=\"bleach-image--loaded bleach-image--autowidth\" data-mce-fragment=\"1\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"bp-p__claim-image\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"bp-p__claim-image\" data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"bp-acc-default__header flex--row-center-center\"\u003e\n\u003cdiv class=\"bp-acc-default__header-text text-heading-4 text--uppercase text--w-medium\"\u003eHOW TO USE\u003c\/div\u003e\n\u003cbutton class=\"bp-acc-default__control flex--col-center-center\"\u003e\u003csvg class=\"bp-acc-default__chevron--up bp-acc-default__chevron\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 24 24\"\u003e\u003cpath fill=\"#000\" d=\"M19.293 7.293l1.414 1.414L12 17.414 3.293 8.707l1.414-1.414L12 14.586l7.293-7.293z\" clip-rule=\"evenodd\" fill-rule=\"evenodd\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bp-acc-default__content-wrapper bp-acc-default__content-wrapper--animated\"\u003e\u003cdiv class=\"bp-acc-default__content-frame\"\u003e\u003cdiv class=\"bp-acc-default__content\"\u003e\u003cdiv class=\"bp-richtext-container text-zd-copy\"\u003e\n\u003cp\u003eToner is \u003cstrong\u003eStage 2\u003c\/strong\u003e in the dyeing process. Apply to bleached hair to create an even base.\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003ch6\u003eWhat you'll need:\u003c\/h6\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eToner kit.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003ca href=\"https:\/\/bleachlondon.com\/products\/eco-conut-bowl\" target=\"_blank\"\u003eEco-conut Bowl and tint brush.\u003c\/a\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eCrocodile Clips.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eAn old t-shirt.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003ch6\u003eHow to prepare:\u003c\/h6\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eRead the instructions provided with the product.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eAlways do a Strand and Sensitivity Test.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003ch6\u003eHow-to guides\u003c\/h6\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003cp\u003eFollow the bleach, tone and colour guides.\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cstrong\u003eNext steps:\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ch6\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h6\u003e\n\u003cp\u003e\u003cstrong\u003eStep 3. \u003c\/strong\u003eFollow toner with your colour of choice.\u003c\/p\u003e\n\u003ch6\u003e\u003cbr\u003e\u003c\/h6\u003e\n\u003cp\u003e\u003cstrong\u003eHow to recycle your packaging:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch6\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h6\u003e\n\u003cp\u003eCardboard box – widely accepted by council recycling services.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDeveloping lotion bottle – rinse bottle clean. Bottle and lid widely accepted by council recycling services.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eColourant tube – not widely accepted by council recycling services. Accepted through selected Terracycle programs (UK wide).\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eReincarnation Mask sachet – not currently recycled.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePlastic gloves - not currently recycled\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e"}