Privacy policy

Last updated: 2nd Febuary, 2026.

This Privacy Policy explains how British D’sire (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you visit, browse, or purchase from britishdsire.com (“the Site”).

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

WHO WE ARE (DATA CONTROLLER)

British D’sire is the data controller responsible for your personal data.

Contact details:
Email: support@britishdsire.com
Website: www.britishdsire.com

If you have any questions about this policy or how we handle your data, you can contact us at any time.

WHAT PERSONAL DATA WE COLLECT

We collect personal information that you provide to us directly, as well as data collected automatically when you use our site.

A. Information you provide to us

We may collect:

  • Your full name

  • Email address

  • Phone number

  • Shipping and billing address

  • Payment details (processed securely via third-party providers)

  • Account login details

  • Communication with us (emails, messages, support queries)

  • Reviews, feedback, or content you submit

B. Information collected automatically

When you visit our Site, we may automatically collect:

  • IP address

  • Device type (mobile, desktop, tablet)

  • Browser type

  • Approximate location (country/city level)

  • Pages you view and how you navigate the Site

  • Referral source (how you arrived at our Site)

This helps us improve your experience and understand how our platform is used.

C. Information from third parties

We may receive information about you from:

  • Payment providers (e.g. Shopify Payments, PayPal, Stripe)

  • Delivery partners

  • Social media platforms if you log in via them

  • Marketing and analytics tools

SHARING YOUR DATA (THIRD PARTIES)

We do not sell your personal data.

We may share your data with trusted third parties only where necessary, including:

  • Shopify — to run our online store

  • Payment providers — to process transactions

  • Shipping partners — to deliver your orders

  • Marketing tools — for email communication (only if you opt in)

  • Analytics providers — to understand website performance

All third parties we work with are required to protect your data and use it only for agreed purposes.

INTERNATIONAL DATA TRANSFERS

Some of our service providers may process data outside the UK (for example, cloud hosting or payment systems).

Where this happens, we ensure your data is protected through:

  • UK adequacy decisions, or

  • Standard Contractual Clauses (SCCs), or

  • Other legally approved safeguards

YOUR RIGHTS (UK GDPR RIGHTS)

Under UK law, you have the following rights:

You can:

  • Request access to your personal data

  • Request correction of inaccurate data

  • Request deletion (“right to be forgotten”)

  • Restrict or object to certain data processing

  • Withdraw marketing consent at any time

  • Request data portability (a copy of your data in a usable format)

  • Complain to the ICO if you believe your rights have been violated

To exercise any of these rights, email: support@britishdsire.com

YOUR CHOICES ABOUT THE USE OF YOUR DATA

We use your personal information only where we have a lawful basis under UK data protection law:

  • Business Purposes (Legitimate Interests) – to run and improve our business.

  • Contractual – to provide our services to you.

  • Consent – where you have agreed (e.g. marketing).

  • Legal Reasons – to comply with the law.

We use your information to:

1. Send marketing communications (Business Purposes and/or Consent)
We may send you updates and offers where permitted. You can opt out at any time via the unsubscribe link or by contacting us.

2. Provide services and account communications (Contractual / Legal)
This includes order updates, customer support, and important service or policy notices.

3. Deliver relevant advertising (Business Purposes and/or Consent)
We may use your information (directly or via third parties) to show you relevant ads. See our Cookie Policy.

4. Improve our services (Business Purposes)
We may use your data to request feedback, analyse usage, and improve our Site and services.

5. Protect our Site and users (Business Purposes / Legal)
We may use your information for fraud prevention, security monitoring, and enforcement of our policies.

6. Respond to legal requests (Legal Reasons)
We may disclose or review data where required by law, court order, or subpoena.

WILL YOUR INFORMATION BE SHARED WITH ANYONE?

We do not sell your personal data. We only share it in the following situations:

1. Legal and regulatory compliance
Where required by law, court order, or government request.

2. To protect safety and rights
Where necessary to prevent fraud, illegal activity, or protect individuals or our legal rights.

3. Service providers (processors)
We share data with trusted partners who help us operate, including:

  • Payment providers

  • Delivery partners

  • Hosting, IT, and analytics providers

  • Email and marketing platforms

They may only use your data to perform services for us.

4. Business transfers
If we sell, merge, or transfer part of the business, your data may be included.

5. Advertising partners
We may allow third parties to use cookies and tracking technologies to serve relevant ads (see Cookie Policy).

6. Affiliates and business partners
We may share limited data within our group or with selected partners where appropriate.

7. With your consent
We may share your data for other purposes only if you explicitly agree.

8. Public areas of the Site
If you post reviews, comments, or other public content, it may be visible to other users and remain publicly accessible.

COOKIES & TRACKING TECHNOLOGIES

We use cookies to improve your browsing experience, remember your preferences, and analyse site performance.

We use:

  • Essential cookies (required for the Site to function)

  • Analytics cookies (to understand site usage)

  • Marketing cookies (only with your consent)

You can manage or disable cookies in your browser settings.

For full details, see our Cookie Policy on the website.

HOW LONG DO WE KEEP YOUR INFORMATION?

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require us to keep your personal information for longer than 90 days past the termination of your account.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

DATA SECURITY

We take reasonable and appropriate measures to protect your personal data, including:

  • Secure servers

  • Encrypted payment processing

  • Restricted internal access

  • All data collected is stored securely in an organised manner. 

CHILDREN’S PRIVACY

We do not knowingly collect personal data from anyone under 18. If we become aware that we have collected data from a minor, we will delete it immediately.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect legal or operational changes. Any updates will be posted on this page with a revised “Last updated” date.